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Imagine this: A potential customer is looking for exactly what you
offer. They grab their phone, type a quick search into Google, and—just
like that—your competitor’s website appears at the top, not yours.
Frustrating? Absolutely. Avoidable? 100%.
The reality is, 75% of people never scroll past the first page of search
results. If your business isn’t ranking where it matters, it’s as good
as invisible. And in Canada’s fast-growing digital economy, that’s a
risk you can’t afford to take.
But SEO isn’t just about “getting to the top of Google.” It’s about
owning your online space. It’s about making sure the right people find
you at the right time—when they’re searching, comparing, and ready to
buy. Unlike paid ads that stop the moment your budget runs out, SEO
builds long-term momentum.
Why SEO Matters More Than Ever in Canada
Let’s talk numbers for a second. Over 80% of Canadian consumers research online before making a purchase. Whether they’re looking for a local service in Vancouver, a marketing agency in Toronto, or an e-commerce store that ships across the country, their journey almost always begins with a search engine.
How We Conduct SEO in Canada Keyword Research & Data Analysis
An effective SEO strategy relies on three key pillars: technique,
content, and backlinks. By leveraging these elements, we can
significantly improve your online rankings. Our process begins with
in-depth data analysis of your target market.
Through keyword research, we identify high-volume search terms that
present the best opportunities for your business.
Using Google Search Console data, we assess the keywords where you
are already performing well and pinpoint weaker areas that need
improvement. By refining underperforming keywords and strengthening
successful ones, we enhance your website’s overall visibility.
Additionally, we create business cases to determine the most
valuable keyword positions for your company, ultimately boosting
website traffic and revenue.
SEO Audit:
An SEO audit is a thorough evaluation of your website’s current SEO performance. At BigLadder, we conduct detailed audits to identify areas for improvement and provide strategic recommendations. By addressing potential issues affecting your site’s visibility, we help enhance your search rankings and online presence.
SEO Content:
Many websites struggle due to insufficient or ineffective content. To overcome this challenge, we develop a robust content strategy tailored to your business needs. We create high-quality, SEO-optimized content, including landing pages, pillar pages, and FAQ sections, to drive organic traffic. Our content is crafted by native writers to ensure relevance and engagement with the local audience.
Link Building:
Link building is essential for strengthening a business’s online presence. In Canada, there are ample opportunities to build high-quality backlinks. Our approach includes website referrals, article submissions, guest posting, and a meticulous off-page SEO strategy. By acquiring authoritative links, we improve your website’s credibility, search rankings, and lead generation potential.
Reporting & Performance Tracking:
To measure the success of our SEO strategies, we conduct monthly evaluations and provide detailed reports on backlink placements and keyword performance. Our custom ranking tool tracks the progress of targeted keywords, offering real-time insights into your website’s growth. You will have direct access to these reports to monitor your ranking improvements.
Tailor-Made Website for Canada:
For a business to succeed in Canada, its website must be optimized for the local audience. This includes using Canadian spellings (e.g., "colour" instead of "color"), referencing local events, and incorporating region-specific content. At BigLadder, we ensure your website features Canadian keywords and phrases, making it more relatable to local customers and improving its visibility in search results.